The ao dai is a Vietnamese national outfit primarily for women. In its
current form, it is a tight-fitting silk tunic worn over pantaloons. The dress
was extremely popular in South Vietnam in the 1960s and early 1970s. The
communists, who have ruled Vietnam since 1975, disapproved of the dress and
favored frugal, androgynous styles.[3] In the 1990s, the ao dai regained
popularity.[3] The equivalent garment for men, called an ao am ("brocade robe"),
is also worn on occasion, such as during Tết, at weddings or death
anniversaries. Today however, the ao gấm is most frequently worn by old men.
Academic commentary on the ao dai emphasizes the way the dress ties feminine
beauty to Vietnamese nationalism, especially in the form of "Miss Ao Dai"
pageants, popular both among overseas Vietnamese and in Vietnam itself.[4] "Ao
dai" is one of the few Vietnamese words that appear in English-language
dictionaries.
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